Tony Blair’s gesture of donating the advance of his forthcoming memoirs to a veteran’s hospital has been a spectacular PR disaster.

 The ex-PM has somehow managed stumble out the ensuing wreckage with his image in even more tatters than before.

Just imagine the carnage he could wreck with outgoing BP chief executive Tony Hayward if they both found themselves employed as modern day grandees on some executive board.

It seems the higher up the greasy pole you climb, the more you are allowed to spectacularly fail and then be rewarded for it.


“Make the lie big, make it simple, keep saying it, and eventually they will believe it.”

Adolf Hitler

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